Not sure I know what this product is by reading the announcement. EDIT: The first sentence of your product launch blog should tell me what it is and why I shou

Not sure I know what this product is by reading the announcement. EDIT: The first sentence of your product launch blog should tell me what it is and why I should give a damn about it. I don't care about how lean you have been, how many people you had in your private beta or how many people want into it. Sell me on why I need what you just broke your backs building.