TP is certainly softer, more comfortable and has more plys than ever. A per sheet analysis of a roll likely isn’t the best comparison as there is absolutely an

TP is certainly softer, more comfortable and has more plys than ever. A per sheet analysis of a roll likely isn’t the best comparison as there is absolutely an upper bound on the total roll size, especially in older homes with built into the wall ceramic toilet paper holders. Those suckers confirm to me that toilet paper rolls are larger than ever because lots of new toilet paper rolls won’t fit in those things. Dispensers are only getting larger which to me means rolls are only getting bigger. They’re very likely not rolled as tightly because they are softer and they very likely have less sheets because the sheets are now 2 or 3 ply. So really it’s 2 or 3 times the total amount of sheets, just plied together ? From the manufacturing side we know that softwood is cheaper than hardwood, and maybe that’s driven the all of the “softest” toilet paper campaigns. ? Just a thought for which I have no evidence