People don't understand QR codes. QR codes are a medium of transportation and a digitalization of analog information. However, if what's at the end of that tr

People don't understand QR codes. QR codes are a medium of transportation and a digitalization of analog information. However, if what's at the end of that trail isn't something people are interested in, then it doesn't matter if that trail is the yellow brick road, they're not going to follow it. The reason why QR codes are used is that they're cheap, dirt cheap. But most vendors are simply adding them without thinking about adding value. When you start adding value like convenience, discounts, promotions and other means to hook an audience, that's when the ability to interact with print becomes validated. Until vendors start doing this, posts and comics like the above will exist...