It is different, "Microsoft Surface" is a damn Samsung product you can see on Samsung's site. http://www.samsunglfd.com/product/feature.do?modelCd=SUR40 http:

It is different, "Microsoft Surface" is a damn Samsung product you can see on Samsung's site. http://www.samsunglfd.com/product/feature.do?modelCd=SUR40 http://www.samsunglfd.com/product/feature.do?modelCd=SUR40 ... and how many models do you think will ever ship, over its entire lifetime? Apple designs its own hardware, even does some FAB work now in regards to its chips. Microsoft doesn't move enough hardware to have anywhere near the supply chain power of Apple. Microsoft is a pathetic flee in the hardware world compared to apple. Hardware (manufactured and DESIGNED by others) makes up less than 20% of Microsoft's business. Apple is first and foremost a hardware company. Apple is known for its incredibly well run supply chain and operations which give them amazing power to lean on manufacturers. Apple will guarantee and lock in massive purchases removing the vast majority of risk from the hardware vendors, allowing hardware vendors to take risks on stuff like the Retina Display. Nearly all of Microsoft's non-trivial plays have failed pushing and partnering with people. They promised to market and move tablets for years... FAIL. Windows Phone was going to change the world... FAIL. Zune... FAIL. Hardware vendors or rightfully terrified of Microsoft as a partner, even when they fully commit -- you know why? MICROSOFT IS NOT A HARDWARE COMPANY. http://www.businessweek.com/magazine/apples-supplychain-secret-hoard-lasers-11032011.html http://www.businessweek.com/magazine/apples-supplychain-secr... ... and google "Apple Supply Chain" to find literally dozens of more stories about how good they are at this.