> You can't market your way into billions of sales over such a long period while a superior product exists at a lower price sold literally right next to it. Of

> You can't market your way into billions of sales over such a long period while a superior product exists at a lower price sold literally right next to it. Of course you can! This is the point of marketing! You don't need to make the best product, you just need to make people think you make the best product (you can't skimp completely on quality). Apple has always been extremely good at that. It's especially true for expensive gadgets that require familiarity, because 99% of people won't spend a lot of time and money testing each option. They will buy whatever seems to be best and stick with it.