Friendly note to folks building unusual businesses. Much of the received wisdom of Silicon Valley startup culture is centered on developing new markets that do

Friendly note to folks building unusual businesses. Much of the received wisdom of Silicon Valley startup culture is centered on developing new markets that do not currently exist. This activity has a very specific set of risks and rewards and for that profile, the advice is generally sound. If your business is attacking an existing market with entrenched players, more than half the advice is wrong. Cedric does a great job navigating these differences IMO.