The usual arguments against using money as motivation are that (a) money is not enough to keep you motivated during the "darkest of times" and (b) even if you g

The usual arguments against using money as motivation are that (a) money is not enough to keep you motivated during the "darkest of times" and (b) even if you get there the money will probably not make you happy. But Mark Cuban _was_ motivated enough to take his company public. And Mark Cuban likes to make extravagant purchases (e.g. The Dallas Mavericks). In a nutshell - he seems to enjoy the billionaire's lifestyle. So money was probably the right motivational force for Cuban.