Cost of customer acquisition, length of sales cycles. Selling enterprise software or hardware means paid lunches and dinners to steakhouses, 3-24 months sales

Cost of customer acquisition, length of sales cycles. Selling enterprise software or hardware means paid lunches and dinners to steakhouses, 3-24 months sales cycles, multiple free workshops or demos or presentations. This all costs anywhere from $10K to even millions of $ plus sales teams and internal training, marketing, management and other overhead. In the consumer market, there’s probably a lot fewer overheads.