> look up Red ocean vs blue ocean. For those not wishing to visit another site to learn new vocabulary first: blue-ocean market = entering into a new markt, r

> look up Red ocean vs blue ocean. For those not wishing to visit another site to learn new vocabulary first: blue-ocean market = entering into a new markt, red = entering into an existing market Interestingly, I never heard this term before but now twice in one week someone referred to it (linking an article from 2012 iirc). At least the other one provided a link, albeit to a 5600-word documentary that I'm sure everyone was thrilled to dig into when there are perfectly normal words for it as well (sounds less fancy if everyone is already familiar, though)