It's hideous but it's a sort of psychology that makes sense to me. You're faced with this overwhelming existential threat you can't really understand. And here'

It's hideous but it's a sort of psychology that makes sense to me. You're faced with this overwhelming existential threat you can't really understand. And here's a cute consumer device marketed to you to that promises to give you some idea what might be happening. It's a way of establishing the feeling of control, even if it doesn't work very well.