While people don't discover these apps on the play store, they will hear of the App, search on the App/Play Store and install it. If they can't find it by typin

While people don't discover these apps on the play store, they will hear of the App, search on the App/Play Store and install it. If they can't find it by typing the app name into the search bar there, they won't install it. I doubt most users will, even when given the link to an .apk, install it. Either because they are discouraged by the alarming prompts (in my opinion a tradeoff that is unfortunately worth it) or because they get lost.