The UX to people without accounts is actively hostile. That's why. If someone was telling me to look up information from a print edition of the Encyclopaedia B

The UX to people without accounts is actively hostile. That's why. If someone was telling me to look up information from a print edition of the Encyclopaedia Britannica from the 1970s, I'd have the same problem: it is an absurd thing to ask of me because there are better, more frictionless ways to obtain the information.