The X user base has shrunk dramatically, which is the main reason major consumer companies have dropped their ad spend there. They were getting far less for the

The X user base has shrunk dramatically, which is the main reason major consumer companies have dropped their ad spend there. They were getting far less for their money and effort and hassle. It’s also why Trump has not bothered to come back to his (now un-banned) account there. X also receives far less media exposure than Twitter used to. For example in the U.S. about a decade ago, it was common for every ad and news broadcast to include the Twitter icon with their Twitter handle on the screen. Entire movies were made with Twitter as a central plot element (e.g. Jon Favreau’s Chef). Reporters were hired and fired based on the size of their Twitter audience. None of that happens anymore. X gets a bit of news coverage primarily from random controversies and that’s it.