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> I would guess that my biggest issue is not the details of the IAP, but rather marketing. I don't really do much of it outside the occasional tweet or social m
by gyomu 2y ago
> I would guess that my biggest issue is not the details of the IAP, but rather marketing. I don't really do much of it outside the occasional tweet or social media comment. These blog posts are my primary marketing strategy.
Spot on. Makers think releasing the product is the end. It’s actually just the beginning. Now that your product is released, you will live and die by the sword of marketing.
As an indie developer, I made a month worth of sales in 3 days when a YouTuber mentioned my app. Not even a big YouTuber (few tens of thousands subscribers).
- thor-rodrigues 2y agoI completely agree, and I think this idea applies to a lot of different ventures. In my experience working with technology founders, especially those in academia, there's a common belief that having a great idea is all it takes—that as soon as they come up with something innovative, people will be lining up to help turn it into a successful business. But the reality is quite different. This misconception is one of the main reasons why most university patents never really get off the ground, ending up being more useful to patent lawyers registering them, and registration offices getting paid by their fees, than to the scientists who created them.
- lukeh 2y agoYes, someone explained it to me as not only do you need execution (beyond the idea), but distribution too. As engineers it’s easy to overplay execution vs distribution.