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When I went to your domain and read the main page, I didn't understand what it did. The big call to action 'learn more' button took me to a series of points th

When I went to your domain and read the main page, I didn't understand what it did. The big call to action 'learn more' button took me to a series of points that didn't really clue me into what it was about. I thought I got it, but I wasn't sure - certainly not sure enough by the time I got dumped off at the signup page. Both the 'about' and the 'features' page told me more, but I had to click around to get to those, and I went to them only after I went through the 'learn more' flow. Now that I think I get it, it sounds pretty cool - asynchronous text-based meetings. But I had to click around a fair bit more than most people will to understand it.

polyfractal 14y ago
Wanted to emphasize this point - I did the exact same thing. I read through the "Learn More" bullets and thought "hmm, this sounds interesting and useful...but I still really have no idea what it does". It wasn't until I read the About and Features that I actually understood the product. The benefits listed in the "Learn More" are really good...you just need to add a little more concrete information about the product itself. Anyhow, looks interesting and I'm going to recommend it to my company. We work in three different locations (and two timezones), so it could be useful for us.
- mihar 14y ago
  Very valuable feedback! We are experimenting with different kinds of learn more tours and explainers. Glad that in the end you got it.
  - zaptheimpaler 14y ago
    I loved the "people hate"..."stairway solves" structure. Great way of putting across the problem and the solution clearly and succinctly. Just my two cents.
icco 14y ago
I skimmed it and I definitely don't understand. I saw mention of asynchronous, but it looks like it's for video not for text?
- mihar 14y ago
  Where does it tip you off as being video? We're trying to learn here.
brittohalloran 14y ago
Yeah same here. No clue what your product IS. You need a big fat example on the homepage.
- brittohalloran 14y ago
  Ahhh, the '/tour' page is what your homepage button should link to. Even move some of that content to the homepage itself.
  - deleted 14y ago
    [deleted]
tadruj 14y ago
We're testing different variations of the pitch. We find it really hard to pitch features and functionality to business/management people, so we have a few variations running that are pitching only benefits or pains, but no exact functionality. For the features tour we decided one must sign-up and try. And only then we take them trough features tour.
- anigbrowl 14y ago
  Don't pitch, show it. Pitches are for products that don't exist or work properly yet. Yo u have a cool product explanation with screenshots on the Features page, just add in another callout to emphasizie the due date field (in fact, I'd promote that field so it becomes clear that the deadline is of equal importance to the decision). I HATE a pitch without screenshots. It's a waste of my time and makes me instantly skeptical of the product.
pjoter 14y ago
maybe a short movie explaining things would do the trick.

polyfractal 14y ago

Wanted to emphasize this point - I did the exact same thing. I read through the "Learn More" bullets and thought "hmm, this sounds interesting and useful...but I still really have no idea what it does". It wasn't until I read the About and Features that I actually understood the product. The benefits listed in the "Learn More" are really good...you just need to add a little more concrete information about the product itself. Anyhow, looks interesting and I'm going to recommend it to my company. We work in three different locations (and two timezones), so it could be useful for us.

mihar 14y ago
Very valuable feedback! We are experimenting with different kinds of learn more tours and explainers. Glad that in the end you got it.
- zaptheimpaler 14y ago
  I loved the "people hate"..."stairway solves" structure. Great way of putting across the problem and the solution clearly and succinctly. Just my two cents.

icco 14y ago

I skimmed it and I definitely don't understand. I saw mention of asynchronous, but it looks like it's for video not for text?

mihar 14y ago
Where does it tip you off as being video? We're trying to learn here.

brittohalloran 14y ago

Yeah same here. No clue what your product IS. You need a big fat example on the homepage.

brittohalloran 14y ago
Ahhh, the '/tour' page is what your homepage button should link to. Even move some of that content to the homepage itself.
- deleted 14y ago
  [deleted]

tadruj 14y ago

We're testing different variations of the pitch. We find it really hard to pitch features and functionality to business/management people, so we have a few variations running that are pitching only benefits or pains, but no exact functionality. For the features tour we decided one must sign-up and try. And only then we take them trough features tour.

anigbrowl 14y ago
Don't pitch, show it. Pitches are for products that don't exist or work properly yet. Yo u have a cool product explanation with screenshots on the Features page, just add in another callout to emphasizie the due date field (in fact, I'd promote that field so it becomes clear that the deadline is of equal importance to the decision). I HATE a pitch without screenshots. It's a waste of my time and makes me instantly skeptical of the product.

pjoter 14y ago

maybe a short movie explaining things would do the trick.