Someone I worked with very closely for many years really wanted to be Forbes 30 under 30. They never got it, but got plenty of other random awards that didn’t m

Someone I worked with very closely for many years really wanted to be Forbes 30 under 30. They never got it, but got plenty of other random awards that didn’t matter. I never really understood it, because it was so clearly BS; it didn’t help with marketing or PR past like a week, and we had plenty of that from news stories and actual, real PR. And it wasn’t a real award; it’s not like there was something to be proud of there. I eventually figured it out - it was a notch in their belt that they wanted so that they could point to it as proof of worth. They sought out those various “pay us $2000 and we’ll put you on the cover of our magazine” nonsense things too, even getting them framed and putting them up on the wall, due to what turned out to be feelings of inferiority and a need to feel like they were making progress, even if it wasn’t the right kind of progress. Needless to say, those didn’t help us at all and were a waste of time and money. Focusing on customers and PR that got in front of them worked much better.