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The issue isn't having a monopoly, it's exploiting vertical integration in digital platforms. - Hardware (Google Pixel, Chromecast, Chromebook) - OS (Android,
by flessner 2y ago
The issue isn't having a monopoly, it's exploiting vertical integration in digital platforms.
- Hardware (Google Pixel, Chromecast, Chromebook)
- OS (Android, ChromeOS)
- Distribution (Google Play Store)
- Browser (Chrome)
- Search (Google)
- Products (YouTube, Drive, Gmail, ...)
- Business (GCP, Workspace)
The only other companies that are similar are Microsoft and Apple... both arguably less extensive.
The issue with this also isn't entirely clear until it's "exploited": Google (and the others) can force certain products on their customers due to controlling the "underlying" product. Ad targeting also becomes incredibly precise and valuable... everyone else has to go through the scraps while Google can "just" read your emails (Gmail), get your location (Hardware/OS), go through your files and photos (Drive) and use your search history (Google).