Borland sold by mail order for $99, at a time when "respectable, business-class software" was only sold in stores or direct, and for $299 or more. dBase sold fo

Borland sold by mail order for $99, at a time when "respectable, business-class software" was only sold in stores or direct, and for $299 or more. dBase sold for $699, as I recall. I went to a talk by Philippe Kahn in the early 80's, and he was very much a rebel for going so much against conventional wisdom.