It's the same with SSO, and I think it hurts some companies more than it helps. SSO too often is an arbitrary selection for "Enterprise/$Call Us". Then you're

It's the same with SSO, and I think it hurts some companies more than it helps. SSO too often is an arbitrary selection for "Enterprise/$Call Us". Then you're two or three founders, you set up G Suite, and think oh, let's use SSO for this service, and then you're paying $$$.