How on earth can this be presented as a new phenomena? Surely this has been going on as long as mail-order catalogues have been around. If you are running a br

How on earth can this be presented as a new phenomena? Surely this has been going on as long as mail-order catalogues have been around. If you are running a bricks and mortar business you have never been able to compete on price. You have to compete on service. Talk to the people taking photographs, be welcoming to them. Tell them about your returns policies, offer onsite expertise, advise them on where to find cheaper items online and then point out that they pay more from you because they can inspect and test the exact item they are buying before purchase so that they know they are not buying a dud. And the excellent after sales support you offer, in person, in a nice environment. Get involved in your customers purchases. Ask them why they are buying that and what they are using it for, then tell them what they could buy that would be better, based on your professional experience. And don't be scared to recommend a cheaper option from your stock if it is more suitable for them, as this will bring customers back time and again. Whatever you do, do not get pissy with the browsers. It will not end well.