We’ve taking it for granted that every company has a web site. But what purpose to web sites serve for companies? There’s marketing, obviously, advertising wha

We’ve taking it for granted that every company has a web site. But what purpose to web sites serve for companies? There’s marketing, obviously, advertising what the company does. There’s e-commerce, directly selling the company’s products. They should ideally have a sort of encyclopedia of information about the company and its products and services past and present. And of course, they should offer a directory of ways that people can interact with the company, their customer support, etc. For a company like cartoon network, there’s no e-commerce. There’s no customer support. There’s no documentation. There are no products. They should make cartoon network into an encyclopedia of all the information about the network, past and present. All the programming schedules, all the shows, and their credits, etc. But doing that is a big project that costs money to build and maintain perpetually. Does it make money? No, it’s just the right thing to do. And its a job that’s already done by wikipedia, imdb, and so many fan sites. Even if they succeed and become the best source for that information with the top search result, what’s the benefit? How much revenue will they be rewarded with for stealing that traffic back from wikipedia? That leaves marketing. What purpose is cartoonnetwork.com as an advertisement for cartoon network? It doesn’t show up high in search results. Anyone who visits it already knows about it. Social media platforms serve the purposes of the marketing department. The web site is largely a waste of time and money for them. So this sort of company that has no ecommerce, no products, no reason to directly interact with customers, doesn’t have much reason to have a web site in 2024. I think we’ll see a lot of companies in the same position delete their web sites as well going forward. Kinda sad.