Seems to me this yet another example of a guy at the top of a company going out into the wild to say things about which he has no clue as to what's being said.

Seems to me this yet another example of a guy at the top of a company going out into the wild to say things about which he has no clue as to what's being said. How does a game franchise show value? By making money, not by being full price for the life cycle of the product. Of course they would have sales like this, a game cannot stay full price forever. Especially since Valve can prove with sales numbers that you make more money in the long run with these type of sales. The guy at the top may say we won't have steep sales because he thinks it cheapens the franchise but the guys who count the money will eventually slap him down, tell him to shut up, and slash the price of that game to make more money.