What's even more bizarre is that they've been heavily discounting their iOS catalogue on a routine basis. For example, the last two holidays they've lowered nea

What's even more bizarre is that they've been heavily discounting their iOS catalogue on a routine basis. For example, the last two holidays they've lowered nearly every app to 99 cents in order to take over the majority of the top 25 best selling games. Some factions within the company must have already understood the effects of volume pricing long ago. Actually.. I think what EA really needs to start doing is using Origin to fund games ala Kickstarter. I think that's what their fans really want.