You can view the article that quote comes from here: http://www.eurogamer.net/articles/2012-06-06-ea-origin-wont-copy-steam-75-percent-off-sales http://www.euro

You can view the article that quote comes from here: http://www.eurogamer.net/articles/2012-06-06-ea-origin-wont-copy-steam-75-percent-off-sales http://www.eurogamer.net/articles/2012-06-06-ea-origin-wont-... > DeMartini agreed with this position: "What Steam does might be teaching the customer, 'I might not want it in the first month, but if I look at it in four or five months, I'll get one of those weekend sales and I'll buy it at that time at 75 per cent off.' > "It's an approach, and I'm not going to say it's not working for Valve. It certainly works for Valve; I don't know if it works as well for the publishing partners who take on the majority of that haircut." If you mention Steam to someone it's likely they'll think of Steam sales, there is a huge following of Steam sales on reddit etc and I don't think EA wants to (or ever will) become that. I'm not sure if he really meant they would never do sales like this, I suspect he meant more they would not become a core part of the service, Steam sales are a core part of Steam. Origin has had sales before this interview, I have an email from March when they did a (very public) 50% off sale and they did a similar sale in December last year. There's a big difference between a few older games at ~75% off and having half of your entire inventory at 90% off, including games released 6 months prior.