If you watch that video embedded in the article you'll see the presenter doing some additional activities while talking. This is a technique often used to "brin

If you watch that video embedded in the article you'll see the presenter doing some additional activities while talking. This is a technique often used to "bring the viewer along" by having the presenter doing everyday activities like working in a kitchen, getting ready to go out, etc. It increases engagement and once you notice it, you notice it frequently.