This is business. It's not about the visitors, it's about the $$$. If you don't make enough money to continue operations, you fail. Period. They haven't reache

This is business. It's not about the visitors, it's about the $$$. If you don't make enough money to continue operations, you fail. Period. They haven't reached that point yet, but they may soon. Your argument seems suspiciously like being happy that you sell a lot of product, when in fact you lose some money on each product sold.