This is a big part of it for me. I used to subscribe to a news site that I generally liked, and when I went to cancel it for financial reasons, the experience w

This is a big part of it for me. I used to subscribe to a news site that I generally liked, and when I went to cancel it for financial reasons, the experience was so painful that it turned me off of wanting to engage with the entire company again, even though I liked their writing and coverage.