I always propose the: “Technically, your honor…” standard. If you make a commercial statement and in court your defense is “Technically, your honor, it means so

I always propose the: “Technically, your honor…” standard. If you make a commercial statement and in court your defense is “Technically, your honor, it means something completely different than what anybody hearing it would think and I spent a bunch of time in focus groups crafting the message to be deceptive”, then you lose. It should be your duty to be intentionally honest and only accidentally confusing in proportion to your time and experience in crafting messages. A carefully curated message should be required to be entirely honest, a quick retort can be less rigorous (but still not intentionally deceptive; much harder to prove, but also less likely to be perfectly deceptive).