Yes, agreed completely. “All hands on deck” can work really well for time sensitive things like this, but… it has to end relatively quickly, there must be a rep

Yes, agreed completely. “All hands on deck” can work really well for time sensitive things like this, but… it has to end relatively quickly, there must be a reprieve afterward (celebrate, take a day off, something), and it can’t happen all the time. If it happens all the time, nobody will pay any attention to it when it actually matters.