I'm quite familiar with the background literature, and include a "short reading list" on media for that reason: <https://web.archive.org/web/20230610061138/htt

I'm quite familiar with the background literature, and include a "short reading list" on media for that reason: <https://web.archive.org/web/20230610061138/https://old.reddit.com/r/dredmorbius/comments/7k7l4m/media_advertising_sustainability_externalities/ https://web.archive.org/web/20230610061138/https://old.reddi...> I'd especially point out Hamilton Holt's excellent, fact-filled, and highly readable Commercialism and Journalism (1909), 124 large-print pages. Yes, it's dated, but precisely for that reason it both pressages virtually all present discussion and gives an excellent and valuable view of how things stood and had evolved just as the phenomenon of advertising-supported media was emerging. <https://archive.org/details/commercialismjou00holt/page/n7/mode/2up https://archive.org/details/commercialismjou00holt/page/n7/m...> There are far more academic, recent, detailed, and lengthy works. But if you want the maximum bang for your reading buck, start with this one.