Easy to switch away from Google? We're techies, so we don't see a lot of what is going on. Turn off your blockers for ads and trackers. Look at the number of we

Easy to switch away from Google? We're techies, so we don't see a lot of what is going on. Turn off your blockers for ads and trackers. Look at the number of websites that have Google trackers. Look at where the ads come from. That doesn't even count search, and Google search has also become a platform for Google-driven ads. Add in YouTube and other Google properties, and "monopoly" is an understatement. A breakup would separate the major services: Google search, YouTube, the ad business (DoubleClick et al), etc.. However, even then, the ad business probably needs to be broken up further. This should all have been done much earlier, at least 5 and maybe even 10 years ago. Now Google is so entrenched that it will be difficult. One assumes that the government is more powerful than a corporation, but once you look into just how members of Congress so quicly become millionaires, well...