I'd love to understand why this feature/product requires an entire startup. I dont mean to be dismissive -- obviously it does, as shown by my experience with Fi

I'd love to understand why this feature/product requires an entire startup. I dont mean to be dismissive -- obviously it does, as shown by my experience with Fidelity Baskets given they cannot achieve it! Also, I used FolioFN and ShareBuilder for years to do the same and they seem to have flopped despite having a compelling product. I'd love to understand why such an obvious feature/product with sound alignment to financial recommendations cant seem to do well in the marketplace!