More than that. They gave the media basically a tool to identify music that they owned, then either remove it or take all the money from it. I don't think Kim

More than that. They gave the media basically a tool to identify music that they owned, then either remove it or take all the money from it. I don't think Kim ever paid content creators. Youtube is pushing probably $5 - $10 billion a year to them in cash plus serves as a promo / branding / ad vehicle (all the sponsored content or product placement stuff in music videos).