Sure, but why should we think that those deals will be better than what “Search Google” has with “Ads Google” today? Whatever revenue is attributed to Search t

Sure, but why should we think that those deals will be better than what “Search Google” has with “Ads Google” today? Whatever revenue is attributed to Search today is just the result of internal horse-trading, perhaps augmented with some accountant’s estimation of “fair market value” for ad space in search results. After the breakup anything is fair game. Maybe the ad broker keeps 95% of ad revenue. And, if you believe that Google has been using its monopoly to raise ad prices, why shouldn’t prices fall?