Everyone already uses iMessage. It's like getting everyone in the EU to switch to Signal because Meta owns WhatsApp: it's impossible. There's not enough incenti

Everyone already uses iMessage. It's like getting everyone in the EU to switch to Signal because Meta owns WhatsApp: it's impossible. There's not enough incentive to switch off of the current solution because the hurdles to doing so is getting everyone else to do so. If your family & friends use WhatsApp, they'll eventually be "pressured" by others to use iMessage, simply because the people that they know don't use WhatsApp. This effect cascades, and now everyone is back to <existing solution> since the "pain" that solution inflicts on a couple individuals is not nearly big enough to make everyone switch.