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Why wouldn’t Google search be viable if it could negotiate rates with multiple ad networks? IMO there would be more net revenue generated from competition in th
by brookst 2y ago
Why wouldn’t Google search be viable if it could negotiate rates with multiple ad networks? IMO there would be more net revenue generated from competition in the ad space.
- labcomputer 2y ago1. Doesn’t that bring us back to a monopoly? One dominant seller of ad space with many buyers? Do we just recursively split out the ad sales and then ask search to sell ads? 2. Why is everyone here so convinced that ad rates will go up with this structure? Isn’t part of the reason for Google’s conviction that they are charging too much for ads?