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Splitting ads and search is a nonstarter. Ads on the search page are very different from ads on other pages since search ads can leverage information retrieved
by IX-103 2y ago
Splitting ads and search is a nonstarter. Ads on the search page are very different from ads on other pages since search ads can leverage information retrieved during the search. Ads on other pages have to use contextual or remarketing signals, with much poorer results.
- brookst 2y agoI don’t think I follow. Whatever the technical integration between Google search and Google ads, why could it not be done with multiple, competing ad networks?