5 ms·

This article reads like an uneducated rant in so, so many ways. Apple rolling over its sleep and squashing Patreon isn't 'enshittification', it's just textbook

• AlexandrB 2y ago
  > you can at least not typo the name of two of their flagship products ("Iphone and Ipad") Why not? Are we all beholden to the Apple marketing department style guide?
  • phony-account 2y ago
    > Are we all beholden to the Apple marketing department style guide? He should go the whole hog in this radical stance of civil disobedience and just spell the names entirely wrong!
    • AlexandrB 2y ago
      It can certainly be obnoxious (I remember everyone calling Microsoft, M$ in the early 2000s), but if the goal is communicating an idea to an audience spelling it iPhone vs IPhone vs iphone vs Iphone doesn't make a difference. What I don't get is advocating for radical civil obedience to a company's preferred trademark names.
      • jjkaczor 2y ago
        Heh... I hereby submit: ¥phone , ¥pad
      • a_c_s 2y ago
        Calling any of this "radical" is rather dramatic and framing it as "obedience" misses the point. If someone says "My name is spelled e. e. cummings" then writing it "E. E. Cummings" is weird. It feels either uninformed or a deliberate, though tiny, mark of disrespect. It would also be weird to spell the Motorola "Razr" phone's name as "Razor" as that's not the spelling Motorola gave it. It isn't about "obeying" the poet nor the corporation but rather following social norms to spell things as the named person (or the namer of the item) prefers it to be spelled. And if you don't follow this convention then... oh well, most people will probably forget about it seconds after they notice it as they have other things to think about.
        • card_zero 2y ago
          I remember many years ago representatives of Photoshop® visiting forums to tell us that we must always add the registered trademark symbol whenever we mention Photoshop® - sorry, Adobe Photoshop® - and that we mustn't use the verb "photoshopped" but must instead say "digitally altered with Adobe Photoshop® software". And we told them to fuck off. But as you say it all depends on social norms and conventions ... which are not homogenous, so these things are always being tacitly fought over.
        • zem 2y ago
          just as a side note, cummings spelt his name in uppercase https://faculty.gvsu.edu/websterm/cummings/caps.htm https://faculty.gvsu.edu/websterm/cummings/caps.htm
  • throw0101d 2y ago
    > Why not? Are we all beholden to the Apple marketing department style guide? Aren't they proper nouns?
    • AlexandrB 2y ago
      If so, then Ipad and Iphone (or perhaps IPad and IPhone) are more grammatically correct: https://www.yourdictionary.com/articles/proper-noun-capitalization-rules https://www.yourdictionary.com/articles/proper-noun-capitali...
      • throw0101d 2y ago
        Not if the name of the products are iPhone® and iPad®. * https://www.apple.com/legal/intellectual-property/trademark/appletmlist.html https://www.apple.com/legal/intellectual-property/trademark/... There's a fellow who did a bunch of stuff with computers: * https://en.wikipedia.org/wiki/John_von_Neumann https://en.wikipedia.org/wiki/John_von_Neumann You would not write "Von Neumann architecture", but rather "von Neumann architecture": * https://en.wikipedia.org/wiki/von_Neumann_architecture https://en.wikipedia.org/wiki/von_Neumann_architecture Cites: * https://blog.apastyle.org/apastyle/2012/02/do-i-capitalize-this-word.html https://blog.apastyle.org/apastyle/2012/02/do-i-capitalize-t... * https://www.thesaurus.com/e/grammar/when-to-capitalize-words/ https://www.thesaurus.com/e/grammar/when-to-capitalize-words... § 5 If the word is at the beginning of a sentence it may be capitalized, but mid-sentence it should follow its proper name: > Rawashdeh says that before generative AI, eBay had billions of signals about what consumers bought and sold, and the feedback that they’d share with eBay about their experience on the site. […] > EBay is agnostic about who it will work with for generative AI. It partners with Microsoft for GitHub and buys AI data center infrastructure from Nvidia, for example. […] * https://ca.finance.yahoo.com/news/ebay-uses-generative-ai-employees-170126619.html https://ca.finance.yahoo.com/news/ebay-uses-generative-ai-em...
  • luqtas 2y ago
    excuse me? it's called HIG (Human Interface Guidelines) /s
• n4r9 2y ago
  > Apple rolling over its sleep and squashing Patreon isn't 'enshittification', it's just textbook monopoly abuse. Isn't it both? Enshittification is a form of monopoly abuse in my mind. Also note that you're arguing against the person who coined the term "enshittification".
  • philistine 2y ago
    Enshittification does not require a monopoly; merely captive consumers. You can enshittify cereal boxes, even though you don't have a monopoly.
    • n4r9 2y ago
      True. I guess it's more accurate to say that enshittification is not mutually exclusive from monopolisation. But if anything becomes easier with a monopoly.
• dghlsakjg 2y ago
  This is the guy who invented the word enshittification. He, of all people, is using it correctly.