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It is so easy to switch away from Google I just can't take any break up attempt seriously. ATT WAS phone service in the U.S. 90% of the U.S used ATT when it wa

It is so easy to switch away from Google I just can't take any break up attempt seriously. ATT WAS phone service in the U.S. 90% of the U.S used ATT when it was broken up, and much of that 90% had no alternative. With Google if another better search engine did appear you could switch in minutes. And if you consider Android a monopoly then you'd have to consider iOS one too, and that's one much more obvious in it's user impact with a 30% cut being taken on the only app store you can install apps from. If you don't like default X being purchased, pass a law. Otherwise we'll just be back here in a few years later if some other company becomes unpopular.

bradley13 2y ago
Easy to switch away from Google? We're techies, so we don't see a lot of what is going on. Turn off your blockers for ads and trackers. Look at the number of websites that have Google trackers. Look at where the ads come from. That doesn't even count search, and Google search has also become a platform for Google-driven ads. Add in YouTube and other Google properties, and "monopoly" is an understatement. A breakup would separate the major services: Google search, YouTube, the ad business (DoubleClick et al), etc.. However, even then, the ad business probably needs to be broken up further. This should all have been done much earlier, at least 5 and maybe even 10 years ago. Now Google is so entrenched that it will be difficult. One assumes that the government is more powerful than a corporation, but once you look into just how members of Congress so quicly become millionaires, well...
trueismywork 2y ago
ATTs customers were phone users, hence it was difficult for them. Google's customers are ad companies, and for them, switching away from Google is impossible. By thinking of how easy it is for you to switch, you are not considering the correct customers. And this shows in your statement about better search engine, better search engine cannot come without customers (not you) having option to switch.
- carlosjobim 2y ago
  > Google's customers are ad companies, and for them, switching away from Google is impossible. Billions (probably trillions) of dollars are spent every year on advertising through other channels than Google, including online. Let's stick to reality.
  - JohnMakin 2y ago
    Yes, let's stick to reality - one (1) company has a quarter of ad revenue among ad companies. Seems like quite a lot, yes?
    - carlosjobim 2y ago
      It sure is a lot, and it sure is easy to switch from Google.

bradley13 2y ago

Easy to switch away from Google? We're techies, so we don't see a lot of what is going on. Turn off your blockers for ads and trackers. Look at the number of websites that have Google trackers. Look at where the ads come from. That doesn't even count search, and Google search has also become a platform for Google-driven ads. Add in YouTube and other Google properties, and "monopoly" is an understatement. A breakup would separate the major services: Google search, YouTube, the ad business (DoubleClick et al), etc.. However, even then, the ad business probably needs to be broken up further. This should all have been done much earlier, at least 5 and maybe even 10 years ago. Now Google is so entrenched that it will be difficult. One assumes that the government is more powerful than a corporation, but once you look into just how members of Congress so quicly become millionaires, well...

trueismywork 2y ago

ATTs customers were phone users, hence it was difficult for them. Google's customers are ad companies, and for them, switching away from Google is impossible. By thinking of how easy it is for you to switch, you are not considering the correct customers. And this shows in your statement about better search engine, better search engine cannot come without customers (not you) having option to switch.

carlosjobim 2y ago
> Google's customers are ad companies, and for them, switching away from Google is impossible. Billions (probably trillions) of dollars are spent every year on advertising through other channels than Google, including online. Let's stick to reality.
- JohnMakin 2y ago
  Yes, let's stick to reality - one (1) company has a quarter of ad revenue among ad companies. Seems like quite a lot, yes?
  - carlosjobim 2y ago
    It sure is a lot, and it sure is easy to switch from Google.