3 ms·

> Google isn't a particularly old company it hasn't had a strangle hold for long and it doesn't look like it's business is unassailable. So why go after it at a

> Google isn't a particularly old company it hasn't had a strangle hold for long and it doesn't look like it's business is unassailable. So why go after it at all. On the other hand, the anti-monopoly moves have been slow and ineffective. When Microsoft finally got hit... Google was incorporated 26 years ago, in 1998. Microsoft was founded in 1975, 26 years before US v. Microsoft was decided. Google is exactly as old as Microsoft was at the time, and while it's harder to measure my sense is that their stranglehold on search is at least as long and at least as unassailable as Microsoft's was in OSes. You can't have it be both too early to go after Google and yet too late to have gone after Microsoft.

arder 2y ago
Well to push the point a little - Imagine that Microsofts anti-trust case was in 2008, not 1997 and the iPhone was out and clearly gaining traction. Suddenly Microsoft doesn't look like some perpetual juggernaut. That's where we are with Google today - we can see the product that's likely to displace it. Windows is still big today, but it's not anywhere near the strategic force it was in the early 2000s. In the same way, I don't think Google is likely to be in the same place in a few years time. I kind of am asking to have it both ways - they should be able to move against these companies earlier by levying smaller sanctions. That way they don't need 1 big killer case to get a judge to order the entire company broken up or spun off.
- asadotzler 2y ago
  Microsoft still owns 70% of the PC market 15 years after your hypothetical and is still a "perpetual juggernaut" in that market. Because you don't care about that market and think smartphones are more important doesn't mean the rest of us stop caring about PCs and the harm Microsoft's ongoing monopoly in that market creates.
  - arder 2y ago
    Sure, but the "PC Market" isn't anything like what it was. In the data centre their market share probably looks more like 20% and they have almost no presence on mobile. So yes, they continue to dominate 1 sector (and even that they aren't as dominant as they were) but that sector is now just 1 part of a market that has several significant sectors they are not dominant in. It'll likely be the same for Google -they'll continue to be the dominant search engine, but search engines will be significantly less structurally important going forward.

arder 2y ago

Well to push the point a little - Imagine that Microsofts anti-trust case was in 2008, not 1997 and the iPhone was out and clearly gaining traction. Suddenly Microsoft doesn't look like some perpetual juggernaut. That's where we are with Google today - we can see the product that's likely to displace it. Windows is still big today, but it's not anywhere near the strategic force it was in the early 2000s. In the same way, I don't think Google is likely to be in the same place in a few years time. I kind of am asking to have it both ways - they should be able to move against these companies earlier by levying smaller sanctions. That way they don't need 1 big killer case to get a judge to order the entire company broken up or spun off.

asadotzler 2y ago
Microsoft still owns 70% of the PC market 15 years after your hypothetical and is still a "perpetual juggernaut" in that market. Because you don't care about that market and think smartphones are more important doesn't mean the rest of us stop caring about PCs and the harm Microsoft's ongoing monopoly in that market creates.
- arder 2y ago
  Sure, but the "PC Market" isn't anything like what it was. In the data centre their market share probably looks more like 20% and they have almost no presence on mobile. So yes, they continue to dominate 1 sector (and even that they aren't as dominant as they were) but that sector is now just 1 part of a market that has several significant sectors they are not dominant in. It'll likely be the same for Google -they'll continue to be the dominant search engine, but search engines will be significantly less structurally important going forward.