3 ms·

Would love to see data otherwise but I don't believe this is the case. I hear this argument a lot for kei vehicles but its still a niche compared to the broader

Would love to see data otherwise but I don't believe this is the case. I hear this argument a lot for kei vehicles but its still a niche compared to the broader truck market. 2023 units sold, ford ranger 40k, f-series 760k. The kei market is vastly smaller than the ranger market. I am sure that profit margin/advertising plays a mix into the decisions but I also think the consumer largely does not want small cars. Edit: And for small work trucks, most of that market seems to be eaten up by the smaller commercial van vehicles at this point.

jszymborski 2y ago
Im not denying that demand for trucks/SUVs is probably has the largest demand of any segment. I guess im more just wondering if the lack of demand for small cars is just that after being absent from the market and seeing the least innovation over the last X years, whether there is some sort of collective amnesia that such a segment exists. Car companies know what they're doing, so im probably just coping. I should stop wishing the free market to do what's right rather than profitable :P