No, see, it's not just the programmatic filtering, but also the filtering you do yourself. There's no filter you could make to perfectly distinguish important a

No, see, it's not just the programmatic filtering, but also the filtering you do yourself. There's no filter you could make to perfectly distinguish important and unimportant texts or calls, so the final filter is you, looking at your wrist and deciding whether it's important enough to take out your phone. Like the other guy said, when your phone buzzes and you open it up to see what it is, now you're on your phone and you can easily get distracted and spend minutes scrolling. With a watch, half the time or more you can decide it's not important enough to even touch your phone. Much easier to let it go.