4 ms·

How are only 30M people on Chrome using uBO? How do the other people survive on the web?

by jbk 2y ago

JimDabell 2y ago
Only about 30–50% of people use ad blockers. The average person is a lot less technically savvy than you realise.
- ergonaught 2y ago
  There is zero possibility that 30-50% of people use ad blockers. 3-5% perhaps.
  - JimDabell 2y ago
    Every source I’ve found puts it in that range. Are you basing your percentage on something concrete?
    - ergonaught 2y ago
      You mean besides logic, number literacy, and understanding what actual normal human beings do? "Chrome is used by 3.45 billion internet users. That's up from 2.74 billion in 2019. Chrome has a worldwide browser market share of 63.87%." https://backlinko.com/chrome-users https://backlinko.com/chrome-users "Over 30 million Google Chrome users use uBlock Origin" Source: the very article. Even in the Google Chrome "niche", does 30 million out of 3.45 billion sound like 30-50% to you? The overwhelmingly vast majority of human beings using web browsers are not using ad blockers. They wouldn't know how and it wouldn't occur to them in the first place.
- zamadatix 2y ago
  That stat would still leave ~ 1 billion Chrome users which use ad blockers but aren't using big names like uBlock or Adblock. Seems off by an order of magnitude.
- OJFord 2y ago
  It's the main thing I take away a non-engineer doing any sort of presentation at work. Wtf is that banner at the bottom third of the page and why are you putting up with it and happy thrusting it on us. I'm sure anybody would find it just as weird after they experienced an ad blocker for a short while, they just lack that initial impulse or idea that it's possible.
  - SwiftyBug 2y ago
    Even a lot of engineer folks are way less tech savvy than you would think. Doing some pair programming makes you realize how little people actually know the tools they're working wth.
ed 2y ago
uBO's competitors do better App Store Optimization. I used AdBlock Plus for a while because it looked like the more popular ad-blocker. I only uninstalled AdBlock Plus because it keeps displaying a "upgrade to premium" popup. uBO has been such an improvement that now I worry I lost some geek gred for ever using ABP.
- tarxvf 2y ago
  The standard editor will always have geek cred.
  - jftuga 2y ago
    nice reference.
- eMSF 2y ago
  ABP was initially released almost a full decade before UBO was a thing (although I don't know if the Chrome version is related), so I wouldn't judge someone for just using it...
bigger_cheese 2y ago
It might be related to mobile phone users, as far as I can tell the chrome browser on Android does not let you install extensions. I imagine a huge swathe of chrome users are using it on their phone.
ranger_danger 2y ago
How do you think Google got all their money?

How are only 30M people on Chrome using uBO? How do the other people survive on the web?

by jbk 2y ago

How are only 30M people on Chrome using uBO? How do the other people survive on the web?

JimDabell 2y ago

Only about 30–50% of people use ad blockers. The average person is a lot less technically savvy than you realise.

ergonaught 2y ago
There is zero possibility that 30-50% of people use ad blockers. 3-5% perhaps.
- JimDabell 2y ago
  Every source I’ve found puts it in that range. Are you basing your percentage on something concrete?
  - ergonaught 2y ago
    You mean besides logic, number literacy, and understanding what actual normal human beings do? "Chrome is used by 3.45 billion internet users. That's up from 2.74 billion in 2019. Chrome has a worldwide browser market share of 63.87%." https://backlinko.com/chrome-users https://backlinko.com/chrome-users "Over 30 million Google Chrome users use uBlock Origin" Source: the very article. Even in the Google Chrome "niche", does 30 million out of 3.45 billion sound like 30-50% to you? The overwhelmingly vast majority of human beings using web browsers are not using ad blockers. They wouldn't know how and it wouldn't occur to them in the first place.
zamadatix 2y ago
That stat would still leave ~ 1 billion Chrome users which use ad blockers but aren't using big names like uBlock or Adblock. Seems off by an order of magnitude.
OJFord 2y ago
It's the main thing I take away a non-engineer doing any sort of presentation at work. Wtf is that banner at the bottom third of the page and why are you putting up with it and happy thrusting it on us. I'm sure anybody would find it just as weird after they experienced an ad blocker for a short while, they just lack that initial impulse or idea that it's possible.
- SwiftyBug 2y ago
  Even a lot of engineer folks are way less tech savvy than you would think. Doing some pair programming makes you realize how little people actually know the tools they're working wth.

ed 2y ago

uBO's competitors do better App Store Optimization. I used AdBlock Plus for a while because it looked like the more popular ad-blocker. I only uninstalled AdBlock Plus because it keeps displaying a "upgrade to premium" popup. uBO has been such an improvement that now I worry I lost some geek gred for ever using ABP.

tarxvf 2y ago
The standard editor will always have geek cred.
- jftuga 2y ago
  nice reference.
eMSF 2y ago
ABP was initially released almost a full decade before UBO was a thing (although I don't know if the Chrome version is related), so I wouldn't judge someone for just using it...

bigger_cheese 2y ago

It might be related to mobile phone users, as far as I can tell the chrome browser on Android does not let you install extensions. I imagine a huge swathe of chrome users are using it on their phone.

ranger_danger 2y ago

How do you think Google got all their money?