Morgan Housel hits this nail on the head in "The Psychology of Money", by talking about these "touchy-feely" aspects of money (which are routinely tossed aside

Morgan Housel hits this nail on the head in "The Psychology of Money", by talking about these "touchy-feely" aspects of money (which are routinely tossed aside in quantitative analyses... because they're not quantifiable). It really does come down to "we know what we have to do, but it's too f**ing hard and/or tedious".