"We still have quite a bit of time … we don’t need to rush and we don’t need to like, you know, stop farmers from farming or, you know, prevent people from havi

"We still have quite a bit of time … we don’t need to rush and we don’t need to like, you know, stop farmers from farming or, you know, prevent people from having steaks or basic stuff like that. Like, leave the farmers alone." - Elon Musk. Not sure what Musk hopes to achieve from this obvious trolling. From a business perspective, that's the problem with having your company be a cult of personality: if that personality stops resonating with your prospective customers, then you're likely to have problems. This is the incredible accomplishment Tim Cook has achieved at Apple - Tim has transitioned Apple from being a cult of personality company centered around Steve Jobs to a company that's centered around a strong brand. Companies focusing on their branding tend to do better in the long run than companies relying on a cult of personality. Tesla may end up learning this lesson the hard way.