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The Slack URL scheme, and a few others mentioned in other comments take me right back to hp.com/go/<Insert Product>, so hp.com/go/proliant would take you to Pro

The Slack URL scheme, and a few others mentioned in other comments take me right back to hp.com/go/<Insert Product>, so hp.com/go/proliant would take you to Proliant servers, maybe. The idea was really cool, but from talking to people at HP at the time, the implementation was apparently a complete nightmare done with an insane number of rewrites. It was sort of a hit and miss if the thing you typed in after /go/ would actually take you to the correct location, if any.

anamexis 2y ago
How was the implementation hard? It seems like it would be a bog-standard set of redirect rules.
- mrweasel 2y ago
  It was the shear amount of them that was the problem. Plus this was in the early 2000s and they where, if I recall the story correctly, manually managed.