Rolex manufactures and sells about a million watches a year. Omega sells about half a millions. I am guessing the strategy is to add a couple of zero to the sal

Rolex manufactures and sells about a million watches a year. Omega sells about half a millions. I am guessing the strategy is to add a couple of zero to the sales. If you are targeting to sell 50 millions moonswatches, the premium watch sales might not matter much