> An awful lot of it is brand familiarity. Thus the ad industry term "impressions" ? One gets the impression (heh) that they're just trying to beat logos and c

> An awful lot of it is brand familiarity. Thus the ad industry term "impressions" ? One gets the impression (heh) that they're just trying to beat logos and catchphrases into your reptile brain. "Familiarity breeds contempt"... but ubiquitous superficiality does not, I guess.