For end users, I wonder what the most optimal outcome would be? Perhaps breaking out just the search business into its own company, then having it classed as a

For end users, I wonder what the most optimal outcome would be? Perhaps breaking out just the search business into its own company, then having it classed as a utility and be treated as such? ie its not allowed to screw with the results, can't inject ads into results, etc. The truly-ad free search experience. :)