Google search is getting disrupted by ChatGPT. High school kids don’t even bother using Google to look things up. They just ask the LLM. To them, it’s a persona

Google search is getting disrupted by ChatGPT. High school kids don’t even bother using Google to look things up. They just ask the LLM. To them, it’s a personal tutor that can explain any topic. They love it! Google on the other hand is just more work for them: a chore they need to go through to get links and citations to make their teachers happy. Google never built ChatGPT because they knew it would cannibalize search. So they let OpenAI build it instead. It’s the classic innovator’s dilemma.